Small Ideas
Fine Touches of Big Ideas.
"Small Ideas" is a creative archive of cool advertisements, campaigns, creative and/or media ideas.
It is created & maintained by Miki Sim Li Fen, an ad student based in Singapore.
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Posts tagged sports
See through walls! IBM Seer Wimbledon 2010
Amid the excitement of this year’s Wimbledon tennis tournament, IBM have released their 2010 “Seer” mobile Application, built by OgilvyOne London.
IBM actually launched their first Seer Application for Wimbledon in 2009 and also brought it to this year’s Australian Open tournament, but for this year’s Wimbledon the Application has been updated and improved to include some stunning features:
- Live video feeds from around the stadium - Allowing users to see Tennis matches, Taxi ranks, etc from anywhere inside the stadium.
- Live radio - so users can hear the commentary as they are watching the game
- Real-time augmented reality - Pointing the phone’s camera around the stadium shows the user which matches are currently playing on the various courts (and other information)
- A Twitter client - allowing you to tweet about the match you’re watching
(via Asia Digital Map)
Nike Stadium at Selfridges London
From watching their favourite team’s matches live on the state-of-the-art High-Definition, 4×4-metre screen to visiting one of the rooms adjacent to the viewing stadium to play table football or the latest video games, fans will feel as close to the action as it is possible to be whilst staying in central London. There will also be an exhibition of iconic and rarely seen Nike kits to marvel at and bring back some cherished football memories.
Altogether 62 plasma screens ranging from 19” to 50” wide, all operated via a ‘Hippotizer’ system will create a wrap-around wall of sound and enhanced images within the main space to ensure the Nike Stadium at Selfridges experience is never short of breathtaking – even in between the matches.
Looking beyond the obvious support of the English football team, the Nike Stadium at Selfridges will pay homage to the most successful and feared footballing nation of all time – Brasil. The space itself takes its inspiration from the country’s famed on-pitch passion and energy and its design follows the yellow, green and blue colour cues of the national flag. Elements of Brasilian culture from dance and music to art and entertainment will be seamlessly incorporated into the Nike Stadium at Selfridges to create the ultimate sensory football experience.
To coincide with the launch of the stadium in the Ultralounge, Nike and Selfridges have also created a bespoke retail environment on the store’s first floor Menswear area. This new shopping space will showcase the very best of Nike Sportswear’s products, including a number of exclusive pieces from the NSW Collection to exclusive footwear.
More pictures at High Snobiety
Optus Secret Training Camp
The animals where shot on location in South Africa and the athletes in a studio in Australia. The spot was created by M&C Saatchi and directed by Paranoid US, according to which ‘post-production was a two month full-scale effort. With animals, a night time setting, a child actor and soccer celebrities, it was no easy feat to get the final result’.
This is probably cooler than the Nike or Adidas World Cup videos
