Small Ideas
Fine Touches of Big Ideas.
"Small Ideas" is a creative archive of cool advertisements, campaigns, creative and/or media ideas.
It is created & maintained by Miki Sim Li Fen, an ad student based in Singapore.
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Posts tagged interactive
13th Street - Last Call
The brief: the main objective was to attract a new audience for the 13th Street channel. Therefore we decided to create a completely new brand experience with a modern state-of-the-art take on the horror genre and position 13th Street as a cutting-edge and innovative channel for horror and crime. The target audience: young film lovers, horror and genre enthusiasts. The user experienced horror like never before. By blending the characteristic gaming element of individual control with cinematic storytelling the project bridges the gap between game and film, thus allowing for a brand new entertainment experience.
PepsiCo - Barcdoes, Stickybits
With a barcode and a smartphone with an app, you can interact digitally with a real-world object. Internet of Things, they call it. Watch the video.
Shiseido - Augmented Reality Cosmetic Mirror
If you thought that the trying on clothes using Augmented Reality was cool, this is probably much cooler and more suitable - trying on cosmetic products on your face.
Shiseido’s interactive terminal at Takashimaya department store in Shinjuku. Utilize the digital cosmetic mirror for real-time sampling that saves on wase & time. More precise too.
