Small Ideas
Fine Touches of Big Ideas.
"Small Ideas" is a creative archive of cool advertisements, campaigns, creative and/or media ideas.
It is created & maintained by Miki Sim Li Fen, an ad student based in Singapore.
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Posts tagged guerilla marketing
I can’t say that I agree with this campaign but it certainly is attention grabbing and provocative. PETA stage a demonstration for “Meat is murder” on New York Streets.
John Lennon, The NYC Years - Strawberry Fields
The Rock & Roll Hall of Fame Annex NYC promoted their May 2009 exhibit, “John Lennon, The NYC Years”, with “Strawberry Fields”, an ambient campaign in New York City. Die-cut strawberries containing the event info were mounted on stakes, then planted in the Strawberry Fields section of Central Park in New York. Instead of mailing/distributing invites by conventional means, pedestrians actually picked the strawberry invitations from the grounds of Strawberry Fields, located across the street from where Lennon lived and was murdered–making the experience a very personal one. The John Lennon exhibit became the most successful exhibit in the museum’s history.
(via The Inspiration Room)
The Mp3 Experiment Six
Over 2,000 people in four cities participated in this year’s Mp3 Experiment. We partnered with Yahoo! to transform The Mp3 Experiment into a full-on North American tour. The trailer video above shows footage from all four cities. Check out the reports for each city for more videos and photos.
Samsung NX10 WCIC - creAte your world
The World Creative Imaging Competition consist of 120 young talents who represent the Creative Class from 6 different countries around the world. For publicity, Samsung released a few viral videos (which are works from the Creative Class) on youtube centering around what people can do with a blue box. Watch one of the coolest viral video.. taking picture from a giant blue camera!
COKE MAN OF JOHANNESBURG
Description likecool
This huge ‘fan man’ made with 2,500 used Coke crates, stands 16.5 meter tall, located in Newtown Joburg at the fan park over there.
Crafetefan – designed for Coca-Cola by Porky Hefer of Animal Farm
And made possible by Lesley Perkes and Mark Sinoff of Art At Work Art management
Cratefan is a recycling initiative, created using a skeleton of scaffolding clad with around 2500 1.25l Coca-Cola crates.
All the materials will be reused/recycled once he has finished celebrating.
(via thitime)
Deutsche Telekom - Rain of Flowers
Deutsche Telekom’s “Rain of Flowers” (also known as Rosenregen and Blütenregen) campaign has been awarded with Gold for best of guerilla marketing at the Golden Hammer Awards held this week. The campaign, run in Germany, Austria and the Netherlands, began with sending thousands of fresh rose petals onto a city square in Buenos Aires in January 2009. The event was repeated with a tonne of rose petals at 11 am, on April 4, in Vienna, Austria. Pedestrians used their mobile devices to capture the event, leading to online conversation on Flickr, Facebook and YouTube. Seven television spots, six international print and poster designs and a downloadable screensaver were used to show the event from different perspectives, featuring T-Mobile G1, internet phone with Google, T-Home.
(via The Inspiration Room)
