Small Ideas
Fine Touches of Big Ideas.
"Small Ideas" is a creative archive of cool advertisements, campaigns, creative and/or media ideas.
It is created & maintained by Miki Sim Li Fen, an ad student based in Singapore.
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Posts tagged facebook
Takahashi Shuzou - SHIRO Cheers System
The shochu brewery attempts to target the female crowd through this social viral campaign SHIRO Cheers System, where you can put Facebook & Twitter friends into the beautifully produced video. Why not include mixi too? Anyway, the main girl’s pretty cute, huh.
Panoramic photo from Glastonbury Festival
At last weekend’s Glastonbury Festival, the legendary UK music and performing arts event, a huge photo was taken of 70,000 enthusiastic fans.
Now this picture, which was snapped during the halftime of the England-Slovenia World Cup Match, is being circulated around the web and tagged via Facebook Connect. The panoramic photograph has already been tagged with thousands of people and is, in all likelihood, the most-tagged photo in existence.
The experience is a bit like Where’s Waldo for the digital age, where oddly dressed cartoon characters are replaced by real people. If you enable Facebook Connect, you can tag yourself and your friends. Just be a good sport, and don’t tag people you know aren’t in the photo. That would ruin the game for everyone, wouldn’t it?
In addition to this fascinating exercise in photo-tagging, the Glastonbury organizers have also developed a cool mobile app for navigating the festival, including current and upcoming acts on various stages, exits, amenities and more in an augmented-reality interface. Kudos to that team for making such great use of available digital media tools.
The Glastonbury Festival is the largest open-air music and performing arts festival in existence. Although Glastonbury is best known for showcasing musical groups, it also features dance, cabaret, theater, comedy, circus and other types of acts.
Would you like to see more massive photos from events like this tagged via Facebook? What do you think about this from a viral marketing perspective?
(via Mashable)
Nike - Write Your Headline
Nike’s Write The Future campaign is taking an innovative approach by merging social media and World Cup activities to forge a truly interactive experience. Fans can submit a 57-character inspirational message through Facebook, Twitter, Mxitt (a South African social network), and QQ (a Chinese social network) and choose an accompanying picture of their favorite soccer player to have it headlined on the Life Center, one of Johannesburg’s largest skyscrapers. 100 fan-generated headlines are selected each night to be displayed on Africa’s largest interactive LED screen. Measuring 44 meters high by 42 meters wide and hoisted 30 stories high, it displays fan messages for the entire city to read and be inspired by. When a message is chosen and displayed, the fan receives a personalized notification with a picture of the headline and the accompanying animation of their favorite soccer player.
(via PSFK)
Fuckin’ cool! I wonder if we can use this to propose??
Ikea - Play Report
A social initiative, from Ikea, to encourage parents to play more with their kids!
