Small Ideas
Fine Touches of Big Ideas.
"Small Ideas" is a creative archive of cool advertisements, campaigns, creative and/or media ideas.
It is created & maintained by Miki Sim Li Fen, an ad student based in Singapore.
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Posts tagged creative
Target Kaleidoscopic Fashion Spectacular
Amazing footage (starting from 40 secs) of Target’s NY hotel takeover with models showing off clothes in every window. For 20 breathtaking minutes, 66 dancers danced in various hotel windows, while 156 LED lights simultaneously flashed in 155 rooms of the building’s southern façade.
(via Blogilvy)
I LOVE this idea!!! Kudos to… actually, does anyone know who did this billboard so I can give the proper credit? Thx.
(via Design You Trust)
2 notes (via thoughtsofsomething)
Agent Provocateur - Private Tapes
Private Tapes is a series of short, ‘home-made’ film clips of women displaying Agent Provocateur’s Autumn/Winter 2010 lingerie to a video camera, in what appears to be her hotel room. A great “voyeuristic viral” concept, since these video are only web based and that the stills from them make up the lingerie lookbook…
(via Trendland)
John Lennon, The NYC Years - Strawberry Fields
The Rock & Roll Hall of Fame Annex NYC promoted their May 2009 exhibit, “John Lennon, The NYC Years”, with “Strawberry Fields”, an ambient campaign in New York City. Die-cut strawberries containing the event info were mounted on stakes, then planted in the Strawberry Fields section of Central Park in New York. Instead of mailing/distributing invites by conventional means, pedestrians actually picked the strawberry invitations from the grounds of Strawberry Fields, located across the street from where Lennon lived and was murdered–making the experience a very personal one. The John Lennon exhibit became the most successful exhibit in the museum’s history.
(via The Inspiration Room)
This is H-O-T. Very steamy provocative ads.
(via Design You Trust)
1 note (via thoughtsofsomething)
Armani - Acqua di Gioia
JC Decaux, a French company which specializes in urban furniture and outdoor advertising, has organized an innovative fragrance ad campaign for Armani by setting up an on-demand perfume diffusion system in five “abribus” or covered bus cubicle stations located at strategic places in Paris, Marseilles and Nice. The campaign which takes place from July 7th to July 13th 2010 is also coordinated by Zenith Optimedia and L’Oréal Parfum…
The perfume being promoted is the latest Acqua di Gioia by Armani which is at the same time being launched according to more classical methods.
The company say that they use a system called “Urban Sens” which guarantees a perfect olfactory restitution of the scent.
The interesting part is that this delivery system does not use any alcohol nor solvent. It uses dry air which gets air-pulsed, and not vaporized, through capsules containing a perfume concentrate thanks to a mini ventilator which starts working as soon as someone presses the button.
