Small Ideas
Fine Touches of Big Ideas.
"Small Ideas" is a creative archive of cool advertisements, campaigns, creative and/or media ideas.
It is created & maintained by Miki Sim Li Fen, an ad student based in Singapore.
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Posts tagged community
The Mp3 Experiment Six
Over 2,000 people in four cities participated in this year’s Mp3 Experiment. We partnered with Yahoo! to transform The Mp3 Experiment into a full-on North American tour. The trailer video above shows footage from all four cities. Check out the reports for each city for more videos and photos.
Samsung NX10 WCIC - creAte your world
The World Creative Imaging Competition consist of 120 young talents who represent the Creative Class from 6 different countries around the world. For publicity, Samsung released a few viral videos (which are works from the Creative Class) on youtube centering around what people can do with a blue box. Watch one of the coolest viral video.. taking picture from a giant blue camera!
Panoramic photo from Glastonbury Festival
At last weekend’s Glastonbury Festival, the legendary UK music and performing arts event, a huge photo was taken of 70,000 enthusiastic fans.
Now this picture, which was snapped during the halftime of the England-Slovenia World Cup Match, is being circulated around the web and tagged via Facebook Connect. The panoramic photograph has already been tagged with thousands of people and is, in all likelihood, the most-tagged photo in existence.
The experience is a bit like Where’s Waldo for the digital age, where oddly dressed cartoon characters are replaced by real people. If you enable Facebook Connect, you can tag yourself and your friends. Just be a good sport, and don’t tag people you know aren’t in the photo. That would ruin the game for everyone, wouldn’t it?
In addition to this fascinating exercise in photo-tagging, the Glastonbury organizers have also developed a cool mobile app for navigating the festival, including current and upcoming acts on various stages, exits, amenities and more in an augmented-reality interface. Kudos to that team for making such great use of available digital media tools.
The Glastonbury Festival is the largest open-air music and performing arts festival in existence. Although Glastonbury is best known for showcasing musical groups, it also features dance, cabaret, theater, comedy, circus and other types of acts.
Would you like to see more massive photos from events like this tagged via Facebook? What do you think about this from a viral marketing perspective?
(via Mashable)
Adidas Sky Comics
Adidas Japan and the Japanese Football Association have been preparing for the 2010 FIFA World Cup South Africa with the “adidas Sky Comic” project. The project, which spanned 13 cities over five weeks, involved recruited football fans and national team supporters to create thirteen massive 300 square meter individual comic strip panels. The individual panels were photographed using a camera rigged to a remote controlled balloon. Photos have been uploaded to a dedicated adidas and JFA website where the entire story comes together as a digital comic book. On May 25 the individual panels were assembled as a single giant comic strip at Haneda Airport, supporting Japan’s national football team as they left to compete in South Africa.
“We are excited that we have been able to evolve the story from one about how the team jerseys can help the Japan team perform better to one that is inspiring supporters to come together and get behind the team on their journey to the World Cup,” said Dave Thomas, Vice President, Sport Performance adidas Japan. “By focusing on schools and regions which the team members are from, we have been able to engage the public in a sincere and innovative way to further reinforce why adidas is the leading football brand from the national level to a grassroots level.”
The first panel was created Tuesday April 20, featuring Takayuki Morimoto. It took place at Morimoto’s home town of Kanagawa at the elementary school he graduated from. Students, teachers and parents were invited to paint the panel as well as write messages of support for the National Team. Additional panels, each featuring a different player and their unique part of the story, have been created at their repective home towns across Japan.
(via The Inspiration Room)
30 Days of Creativity is a social initiative encouraging people to create stuff, anything, every day for 30 days.
