Small Ideas
Fine Touches of Big Ideas.
"Small Ideas" is a creative archive of cool advertisements, campaigns, creative and/or media ideas.
It is created & maintained by Miki Sim Li Fen, an ad student based in Singapore.
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Posts tagged branding
Nike True City
The idea is some sort of Augmented Reality blended with Foursquare. But what I like about this video is the presentation of it. As usual, Nike presents it in a stylized way that can drive fans crazy.
COKE MAN OF JOHANNESBURG
Description likecool
This huge ‘fan man’ made with 2,500 used Coke crates, stands 16.5 meter tall, located in Newtown Joburg at the fan park over there.
Crafetefan – designed for Coca-Cola by Porky Hefer of Animal Farm
And made possible by Lesley Perkes and Mark Sinoff of Art At Work Art management
Cratefan is a recycling initiative, created using a skeleton of scaffolding clad with around 2500 1.25l Coca-Cola crates.
All the materials will be reused/recycled once he has finished celebrating.
(via thitime)
Nike’s really pushed the boat out with their latest extension of their “Write the Future” adverts with a Project (Red) supporting charitable piece.
The 2 minute clip is presented in the form of a classroom lesson 100 years in the future which chronicles the social media/supporter campaign which rose up and helped defeat the Aids epidemic.
It’s a great bit of charity advertising, with typically high Nike production values, and a great, positive way of recognising some of the real issues still facing South Africa in the shadow of the World Cup.
Nike “Write The Future- End Aids”
Drogba is the man.
4 notes (via wantandblog & colin-drumwright)
Ikea - Play Report
A social initiative, from Ikea, to encourage parents to play more with their kids!
![Nike x (RED) “Tied Together” Exhibition in London
Tied Together is an epic journey from Nike, in response to a global health crisis. Both Nike and the (RED) initiative invited people from participating cities to lace up and move through the streets of London, New York, Milan, Berlin and Paris, to help eliminates AIDS in Africa. Nike 1948, part of Nike Stadiums, has put out an exhibition showcasing works from select creatives, including the likes of Tokyo Fixed Gear, Wieden + Kennedy, Better Never Than Late, Palace and GETME! The works are on display now via Nike 1948, so if you’re in town, be sure to check it out!
Nike 1948 [MAP] Arches 477/478 Batemans Row Shoreditch EC2A 3HH
More pictures at Hypebeast](http://25.media.tumblr.com/tumblr_l3w99ezX0Z1qcoxvzo1_500.jpg)
Nike x (RED) “Tied Together” Exhibition in London
Tied Together is an epic journey from Nike, in response to a global health crisis. Both Nike and the (RED) initiative invited people from participating cities to lace up and move through the streets of London, New York, Milan, Berlin and Paris, to help eliminates AIDS in Africa. Nike 1948, part of Nike Stadiums, has put out an exhibition showcasing works from select creatives, including the likes of Tokyo Fixed Gear, Wieden + Kennedy, Better Never Than Late, Palace and GETME! The works are on display now via Nike 1948, so if you’re in town, be sure to check it out!
Nike 1948 [MAP]
Arches 477/478
Batemans Row
Shoreditch
EC2A 3HH
More pictures at Hypebeast
Nike Stadium at Selfridges London
From watching their favourite team’s matches live on the state-of-the-art High-Definition, 4×4-metre screen to visiting one of the rooms adjacent to the viewing stadium to play table football or the latest video games, fans will feel as close to the action as it is possible to be whilst staying in central London. There will also be an exhibition of iconic and rarely seen Nike kits to marvel at and bring back some cherished football memories.
Altogether 62 plasma screens ranging from 19” to 50” wide, all operated via a ‘Hippotizer’ system will create a wrap-around wall of sound and enhanced images within the main space to ensure the Nike Stadium at Selfridges experience is never short of breathtaking – even in between the matches.
Looking beyond the obvious support of the English football team, the Nike Stadium at Selfridges will pay homage to the most successful and feared footballing nation of all time – Brasil. The space itself takes its inspiration from the country’s famed on-pitch passion and energy and its design follows the yellow, green and blue colour cues of the national flag. Elements of Brasilian culture from dance and music to art and entertainment will be seamlessly incorporated into the Nike Stadium at Selfridges to create the ultimate sensory football experience.
To coincide with the launch of the stadium in the Ultralounge, Nike and Selfridges have also created a bespoke retail environment on the store’s first floor Menswear area. This new shopping space will showcase the very best of Nike Sportswear’s products, including a number of exclusive pieces from the NSW Collection to exclusive footwear.
More pictures at High Snobiety
Adidas Sky Comics
Adidas Japan and the Japanese Football Association have been preparing for the 2010 FIFA World Cup South Africa with the “adidas Sky Comic” project. The project, which spanned 13 cities over five weeks, involved recruited football fans and national team supporters to create thirteen massive 300 square meter individual comic strip panels. The individual panels were photographed using a camera rigged to a remote controlled balloon. Photos have been uploaded to a dedicated adidas and JFA website where the entire story comes together as a digital comic book. On May 25 the individual panels were assembled as a single giant comic strip at Haneda Airport, supporting Japan’s national football team as they left to compete in South Africa.
“We are excited that we have been able to evolve the story from one about how the team jerseys can help the Japan team perform better to one that is inspiring supporters to come together and get behind the team on their journey to the World Cup,” said Dave Thomas, Vice President, Sport Performance adidas Japan. “By focusing on schools and regions which the team members are from, we have been able to engage the public in a sincere and innovative way to further reinforce why adidas is the leading football brand from the national level to a grassroots level.”
The first panel was created Tuesday April 20, featuring Takayuki Morimoto. It took place at Morimoto’s home town of Kanagawa at the elementary school he graduated from. Students, teachers and parents were invited to paint the panel as well as write messages of support for the National Team. Additional panels, each featuring a different player and their unique part of the story, have been created at their repective home towns across Japan.
(via The Inspiration Room)
…here are the top 5 most viewed viral video ads about the world cup:5. Puma - “Love = Football” (535,000 views)
4. Coke - “History of Celebration” (570,000 views)
3. Carlsberg - “Team Talk” (1.2 million views)
2. Pepsi - “Oh Africa” (11.8 million views)
1. Nike - “Write the Future” (22.8 million views)
I’m surprised that Adidas Cantina isn’t in the list
