Small Ideas
Fine Touches of Big Ideas.
"Small Ideas" is a creative archive of cool advertisements, campaigns, creative and/or media ideas.
It is created & maintained by Miki Sim Li Fen, an ad student based in Singapore.
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Posts tagged automobile
Volkswagen - Real Racing GTI
The brief: in a fragile year for the automotive industry, Volkswagen challenged us to rethink the traditional notion of how to launch a car. It wanted to introduce the all-new 2010 GTI in an unconventional way that would get the attention of core GTI fans and the general public. To do this, we created the world’s first mobile car launch.
Creative execution: we chose to launch the all-new 2010 GTI through an iPhone app and play-to-win sweepstakes. Real Racing GTI was an immersive experience giving players their first chance to drive the all-new 2010 GTI. It included VW branded tracks, an online leader board, a virtual showroom, GPS-enabled dealer lookup, and the ability to post and share replay videos on YouTube. To celebrate the sixth generation of “the original hot hatch”, we designed the Limited Edition GTI Mark VI to be awarded to six lucky players. The cars included embroidered leather interior, carbon-fibre accents, custom badges and a custom owner’s manual and key case. To promote the app, we developed a video teaser, Web promotions, email blasts, an SMS campaign and a special press kit with an iPod Touch inside. The campaign combined everything drivers love about the car: innovation, performance and style.
Results and effectiveness: within one week of launch, Real Racing GTI became the No1 free app in 36 countries, eventually scoring more than 6 million downloads. VW saw an immediate 80% jump in leads, test drives and quote requests. And over half the sales were to new VW owners – twice the usual rate. The total sales volume more than matched those of a traditional model launch with less than 3% of the budget and without $1 in paid media.
Vespa - Our Ride
The Vespa Our Ride campaign was developed at Ace Saatchi & Saatchi, Makati City, by executive creative director/art director/copywriter Andrew Petch, executive creative director/copywriter Tony Sarmiento, executive creative director Raoul Floresca, art directors Biboy Royong and Gelo Lico, copywriter Bogey Bernardo, producers Dennis Obien and Ruel Arnedo.
Totally love the copy for this print ad
Volkswagen - Fast Lane
For those looking to move a little quicker, auto giant Volkswagen has created a “Fast Lane” slide at the Alexanderplatz subway station in Berlin. So the commuters have the choice to either take the staircase or have fun and save time by sliding down the Fast Lane.
The useful marketing stunt is a followup to their previous”Fun Theory” initiative in Sweden, which had them transforming a stairway into a giant piano.
(via PSFK)
Volvo - Subject60 AR Party Code Search
Volvo and EuroRSCG 4D are running an experiential campaign called Subject60 to promote the “naughty” new Volvo S60 and to do this they are hosting 5 naughty parties in 5 European cities (Berlin, London, Paris, Milan and Madrid) over 5 days and the only way to get an invite is to find the codes. Volvo has placed 20 secret cube in naughty places around each city for bloggers to find using the LAYAR Augmented Reality browser to help physically locate them, when you’ve found a cube, it unlocks a special code and grants you and a friend access to this very exclusive party!
(via Digital Buzz Blog)
