Small Ideas
Fine Touches of Big Ideas.
"Small Ideas" is a creative archive of cool advertisements, campaigns, creative and/or media ideas.
It is created & maintained by Miki Sim Li Fen, an ad student based in Singapore.
Also on:
Posts tagged apps
See through walls! IBM Seer Wimbledon 2010
Amid the excitement of this year’s Wimbledon tennis tournament, IBM have released their 2010 “Seer” mobile Application, built by OgilvyOne London.
IBM actually launched their first Seer Application for Wimbledon in 2009 and also brought it to this year’s Australian Open tournament, but for this year’s Wimbledon the Application has been updated and improved to include some stunning features:
- Live video feeds from around the stadium - Allowing users to see Tennis matches, Taxi ranks, etc from anywhere inside the stadium.
- Live radio - so users can hear the commentary as they are watching the game
- Real-time augmented reality - Pointing the phone’s camera around the stadium shows the user which matches are currently playing on the various courts (and other information)
- A Twitter client - allowing you to tweet about the match you’re watching
(via Asia Digital Map)
Apple - Hyperwalll at WWDC in San Fransisco
This hyperwall is powered by 30 Mac Pro towers with Mac OS X Snow Leopard and EVGA NVIDIA GTX 285 graphics cards. As apps are downloaded from the App Store, their data is coalesced via an XML feed every five minutes. Apps (
) are sorted and scheduled using Cocoa and Objective-C. The data is then passed to an OpenCL kernle, which drives the animation. Quartz Composer brings all the technologies together and renders the final synchonized output using Quartz Composer Visualizer.
