Small Ideas

Fine Touches of Big Ideas.

"Small Ideas" is a creative archive of cool advertisements, campaigns, creative and/or media ideas.
It is created & maintained by Miki Sim Li Fen, an ad student based in Singapore.


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Posts tagged app

Aug 9 '10

iButterfly=AR(Augmented Reality) × Motion Sensor × GPS × Coupon

Tags: augmented reality coupon digital iphone app apps creative location-based

Jul 6 '10

True Blood in-app rich media ad on Variety.com iPhone app

Pretty neat, isn’t it?

1 note Tags: advert advertisement advertising app creative iPhone advert advertising advertisement

Jul 4 '10

See through walls! IBM Seer Wimbledon 2010

Amid the excitement of this year’s Wimbledon tennis tournament, IBM have released their 2010 “Seer” mobile Application, built by OgilvyOne London.

IBM actually launched their first Seer Application for Wimbledon in 2009 and also brought it to this year’s Australian Open tournament, but for this  year’s Wimbledon the Application has been updated and improved to include some stunning features:

  • Live video feeds from around the stadium - Allowing users to see Tennis matches, Taxi ranks, etc from anywhere inside the stadium.
  • Live radio - so users can hear the commentary as they are watching the game
  • Real-time augmented reality - Pointing the phone’s camera around the stadium shows the user which matches are currently playing on the various courts (and other information)
  • A Twitter client - allowing you to tweet about the match you’re watching

(via Asia Digital Map)

2 notes Tags: sports augmented reality apps app mobile augmented reality creative digital advertising advert advertisement