Small Ideas

Fine Touches of Big Ideas.

"Small Ideas" is a creative archive of cool advertisements, campaigns, creative and/or media ideas.
It is created & maintained by Miki Sim Li Fen, an ad student based in Singapore.


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Aug 11 '10
John Lennon, The NYC Years - Strawberry Fields The Rock & Roll Hall of Fame Annex NYC promoted their May 2009 exhibit, “John Lennon, The NYC Years”, with “Strawberry Fields”, an ambient campaign in New York City. Die-cut strawberries containing the event info were mounted on stakes, then planted in the Strawberry Fields section of Central Park in New York. Instead of mailing/distributing invites by conventional means, pedestrians actually picked the strawberry invitations from the grounds of Strawberry Fields, located across the street from where Lennon lived and was murdered–making the experience a very personal one. The John Lennon exhibit became the most successful exhibit in the museum’s history. (via The Inspiration Room)

John Lennon, The NYC Years - Strawberry Fields

The Rock & Roll Hall of Fame Annex NYC promoted their May 2009 exhibit, “John Lennon, The NYC Years”, with “Strawberry Fields”, an ambient campaign in New York City. Die-cut strawberries containing the event info were mounted on stakes, then planted in the Strawberry Fields section of Central Park in New York. Instead of mailing/distributing invites by conventional means, pedestrians actually picked the strawberry invitations from the grounds of Strawberry Fields, located across the street from where Lennon lived and was murdered–making the experience a very personal one. The John Lennon exhibit became the most successful exhibit in the museum’s history.

(via The Inspiration Room)

Tags: OOH creative guerilla marketing