Small Ideas
Fine Touches of Big Ideas.
"Small Ideas" is a creative archive of cool advertisements, campaigns, creative and/or media ideas.
It is created & maintained by Miki Sim Li Fen, an ad student based in Singapore.
Also on:
Armani - Acqua di Gioia
JC Decaux, a French company which specializes in urban furniture and outdoor advertising, has organized an innovative fragrance ad campaign for Armani by setting up an on-demand perfume diffusion system in five “abribus” or covered bus cubicle stations located at strategic places in Paris, Marseilles and Nice. The campaign which takes place from July 7th to July 13th 2010 is also coordinated by Zenith Optimedia and L’Oréal Parfum…
The perfume being promoted is the latest Acqua di Gioia by Armani which is at the same time being launched according to more classical methods.
The company say that they use a system called “Urban Sens” which guarantees a perfect olfactory restitution of the scent.
The interesting part is that this delivery system does not use any alcohol nor solvent. It uses dry air which gets air-pulsed, and not vaporized, through capsules containing a perfume concentrate thanks to a mini ventilator which starts working as soon as someone presses the button.
