Small Ideas
Fine Touches of Big Ideas.
"Small Ideas" is a creative archive of cool advertisements, campaigns, creative and/or media ideas.
It is created & maintained by Miki Sim Li Fen, an ad student based in Singapore.
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barclays - fake
Barclays uses “Fake”, a special effects laden television commercial, to present its financial advice as a source of integrity in the midst of unreliable and precarious financial industry. The star of the ad, walking towards Wall Street in New York City, finds himself knee deep in a world of financial fraudulence, symbolised by a world in which nothing is as it seems. The spot closes with the tag line ‘Barclays – Bank on Substance’. “Fake” won a Bronze Film Craft Lion for Production Design at Cannes International Advertising Festival.
(via The Inspiration Room)
