Fine Touches of Big Ideas.
"Small Ideas" is a creative archive of cool advertisements, campaigns, creative and/or media ideas.
It is created & maintained by Miki Sim Li Fen, an ad student based in Singapore.
Pee in the Shower
“Peeing in the shower is what we want everyone to do. Men, women, children, Brazilians, or not, the noble, the commoners, musicians, athletes, people who are half human half monster, ghosts, Brazilian legends, Greek legends, good people, not so good people, art geniuses, science geniuses, trapezists, lovers, people from other planets, movie icons. So, if you pee, you’re invited. One toilet flush can waste up to 12 liters of drinking water. In a year that’s 4,380 liters. Pee during the shower. Help the Atlantic Forest.”
(via The Inspiration Room)