Fine Touches of Big Ideas.
"Small Ideas" is a creative archive of cool advertisements, campaigns, creative and/or media ideas.
It is created & maintained by Miki Sim Li Fen, an ad student based in Singapore.
Takahashi Shuzou - SHIRO Cheers System
The shochu brewery attempts to target the female crowd through this social viral campaign SHIRO Cheers System, where you can put Facebook & Twitter friends into the beautifully produced video. Why not include mixi too? Anyway, the main girl’s pretty cute, huh.